CLIENT
City of Corona
I created a strategy that authentically represented Corona and positioned it uniquely in comparison to the cities around it.
The Challenge
A city with over a century of heritage, the City of Corona sought to revitalize its brand to reflect its community’s strength and values. I had the privilege of partnering with them to create an engaging brand strategy, helping to unify local neighborhoods and support the city’s exciting improvements while honoring its tight-knit community spirit.
I began by aligning the approach with the city’s new strategic vision plan. With a focus on the city’s strong economy, expanding areas, infrastructure, and amenities, my goal was to create a brand that resonates with employees, neighbors, prospective residents, and visitors.
The Solution
To revitalize the City of Corona, I conducted research, engaging over 2,200 employees and residents. The new branding, centered on family values and the message "You Belong Here," features a simplified logo aligned with the strategy. The design incorporates the town circle, crown, and mountains, reflecting the city’s heritage and symbolizing its strength and vision for the future.
