I utilize both qualitative and quantitative research methods, including interviews, focus groups, surveys, community pop-ups, and meetings without walls.

My brand strategy process develops the core compass of your brand, defining your brand’s characteristics and shaping the nature of your communications with your target audiences.

The process I apply generates up to 250 name ideas across various categories, all aligned with your brand strategy. Using methods like naming focus groups and workshops, I help you arrive at a name with the depth needed to communicate your brand story.

From core internal messaging frameworks—such as a messaging house and boilerplate copy—to externally emotive taglines and brand manifestos, I help you continually tell your brand story and inspire your audience to take action.

Taking into account key audiences, competitors, and current brand performance, I build campaign strategies that are clear, tactical, and thematically strong.

The creative copy I produce expands your brand narrative. From web copy to campaigns and social media, my punchy and thought-provoking words invite your audiences to be a part of your story.

I help you navigate your brand rollout successfully, first internally and then externally. I ensure that as you launch, your audiences have positive experiences across specific channels, leading to brand adoption.

From brand education to brand promises, brand naming, and brand values, I’ve run various workshops for company teams. These sessions lead to greater brand adoption among your internal employees and, ultimately, better performance.