CLIENT
California CASA
Creating a campaign strategy that connects the hearts of adults to the needs of displaced children in our city.
The Challenge
In the realm of child advocacy, the California Court Appointed Special Advocate Association (California CASA) stands as a beacon of hope for thousands of foster children across the state. With a visionary goal of providing a CASA volunteer for every child in need, California CASA’s mission is clear: to ensure the voices of vulnerable children are heard in the courts and beyond. However, achieving this ambitious goal requires more than just dedication—it demands innovative and inclusive marketing strategies that resonate with diverse communities.
The Solution
Having successfully collaborated with California CASA during an expedited discovery process, I recognized the importance of crafting a campaign that not only raised awareness but also inspired action within communities across the state. My campaign strategy led to the creation of compelling banner assets and a heartfelt promotional video designed to motivate potential volunteers. Additionally, the team developed a "CASA-in-a-Kit" featuring visuals, messaging, and brochures to unify peer-to-peer marketing efforts
