CLIENT
Kor Water
Creating a campaign strategy that positioned Kor Water as an aspirational brand for its ambitious young audience.
The Challenge
Kor Water is an innovatively designed, insulated water bottle company specializing in BPA-free bottles to keep you hydrated. First introduced in 2007, Kor made a big splash in the market when it appeared in Iron Man 2. This exposure helped the company gain a large following overnight, but since then, it has struggled to remain relevant and maintain its fan base.
The Solution
Jumping right in, our team conducted a marketing audit and analysis to identify key obstacles. Since its launch, Kor had positioned itself as an imitator of key players in the field, attempting to create a lifestyle brand rather than focusing on the pillars that made its product unique. I helped develop a social strategy and campaigns that highlighted Kor’s advanced engineering, sleek design, and product innovation, effectively differentiating it for the target market.
With confident and punchy messaging, I built a campaign that resonated with Kor’s key audience and set the brand on track for continued success.
