CLIENT
Metrolink
I worked on multiple projects along the Metrolink journey, that increased both engagement and ridership.
The Challenge
While working with the Pastilla team, my engagement with Metrolink began towards the end of 2020, to help boost ridership during the global pandemic. Having helped navigate that challenge, we have formed a formidable partnership. I not only execute much of Metrolink’s creative, but have also become a key strategic voice in creative communications. The partnership has resulted in excellent marketing metrics that have taken the brand forward again.
The Solution
My work with Metrolink has continued through multiple projects, including their earth day campaign earlier this year. The campaign was titled ‘When We All Do a Little, We Gain a Lot,’ encouraging riders to play their part in creating a greener and healthier Southern California.
I also partnered with Metrolink on customer appreciation day, showing our gratitude for the continued support of our riders, even through incredibly trying times. The campaign was launched over valentines day and the humorous and cheeky messaging was well received by riders.
The Results
Membership Growth: Over 33,000 members enrolled since Q4 2021
Environmental Impact: The program tracked and reported 8,456 metric tons of carbon savings.
Increased Spending: Enrolled members showed a 12% increase in a average monthly transaction value.
Awards
MarCom Gold Award
Project completed with Pastilla