From its very first edition, we teamed up with the City of Glendale Economic Development Division to provide creative, design, development, and marketing services for its promotion aiming to engage with the event’s target to achieve its attendance goals. 

Throughout the different editions of Glendale Tech Week, I faced several challenges, such as the global digital marketing behavioral changes that influenced media performance, and the needing to adapt the communication for each year’s different modalities (virtual and in-person).

My strategies & key tactics overcame the faced challenges, achieving the desired leads established in the KPIs for all editions.